31 Jul SPUIC Brings University-Level Learning to High School Students in Rayong

Sripatum University International College (SPUIC) recently organized an engaging academic workshop at Royal English Program School in Rayong Province, welcoming over 120 high school students to participate in a hands-on, university-style learning experience. The initiative was part of SPUIC’s ongoing effort to inspire and empower young minds through early exposure to real-world academic content and career-oriented knowledge.

The workshop featured two specially designed sessions aimed at introducing students to fundamental concepts in business and management in a fun, accessible, and thought-provoking way.

The first session, Marketing 101: Why You Crave That Snack, explored the psychology of consumer behavior and marketing strategy through everyday examples that students could easily relate to. By highlighting how branding, emotion, and sensory cues influence choices, the session opened up discussions on how marketing shapes decisions in both subtle and powerful ways.

The second session, Introduction to Human Resource Management, offered students a foundational understanding of how businesses manage people. The session covered key themes such as organizational structure, recruitment, and leadership styles, giving students a glimpse into the dynamics of workplace management and the importance of human capital in business success.

Beyond the classroom content, the event also served as a valuable opportunity for students to explore SPUIC’s international programs, which are designed to prepare graduates for global careers in business, airline management, and international education pathways. SPUIC staff were on hand to answer questions about university life, admissions, and the unique advantages of studying in an international environment that emphasizes practical learning, industry connections, and cross-cultural communication.

This outreach initiative reflects SPUIC’s broader commitment to expanding access to quality education and encouraging students to explore future academic and career paths with confidence. By providing early exposure to university-level content and career-relevant insights, SPUIC hopes to support students in making informed decisions about their futures and in building skills that will serve them well in any field they choose.

SPUIC would like to express its sincere appreciation to Royal English Program School for the warm welcome and excellent collaboration. We also extend heartfelt thanks to all participating students for their enthusiasm, curiosity, and openness to learning. It was a pleasure to witness such active engagement and thoughtful questions throughout the sessions.

We look forward to continuing our mission to connect with schools across Thailand, providing meaningful learning experiences that bridge the gap between high school and higher education — and most importantly, helping students discover the possibilities that lie ahead.