Welcome to Sripatum University International College

OUR PROGRAMS

BUSINESS
ADMINISTRATION (BBA)

The BBA program provides a comprehensive understanding of the essential principles and core concepts in the business field, both at the domestic and international levels. Additionally, students can gain practical experience by undertaking a professional internship in a range of organizations, including multinational corporations, domestic companies, and state enterprises in Thailand, or participate in an overseas internship program.
* The BBA program offers students the flexibility to choose two specializations based on their interests..

Program Highlights

  • Develop business skills in finance, accounting, management, and more.
  • Emphasize the development of managerial skills from an intercultural perspective.
  • Improve English communication among students.
  • Choose two specializations to add expertise to your degree.
  • Joint academic program with the National Institute of Development Administration (NIDA): Bachelor of Business Administration (Sripatum University) and Master of Management in Integrated Tourism and Hospitality Management (International) from NIDA.

Details and Career Opportunities

BUSINESS ADMINISTRATION

Fullname: Bachelor of Business Administration (BBA.)
Our 3.5 years international program in Business Management (BM) provides students with a comprehensive understanding of core business concepts and a broad range of entrepreneurial disciplines through different concentrations. These concentrations enable students to specialize in their preferred business field while equipping them with a strong foundation for success in any industry. Students can choose two concentrations from the following based on their interests and aptitudes:
  • Digital Marketing
  • Innovation and Entrepreneurship
  • Hospitality Management
  • Chinese Business
  • Digital Business
  • Financial Technology (FinTech)
Our program is constantly updated and revised every year to meet the changing demands of the globalized world. We are seeking passionate, open-minded, smart, and business-oriented students to join our community and engage in real experiential learning. Our educational environment is encapsulated by our slogan, “Learn to be professional from the professionals,” providing students with opportunities to learn from seasoned experts and become professionals themselves.
Upon graduation, students will have acquired the skills and knowledge necessary to pursue management and executive positions in various types of businesses and organizations, or even to start their own business. The combination of core business and specialization courses creates diverse career opportunities for our graduates. For example:
  • Entrepreneur and start-up founder.
  • Business Analyst.
  • Project Manager.
  • Financial analyst, investment banker, stock market advisor.
  • Marketing Manager.
  • Business researcher.

Curriculum Structure

Year 1: Learning General and Business Foundations

You will get familiar with the essential knowledge and tools you will use during your university life (Culture, Language, Maths, IT), and some introductory business-related concepts (Accounting, Finance Management).
Business Basics
Principle of Marketing
Principle of International Business
Principle of Management
Human Resource Management
Financial Accounting
Math and IT
Introduction to Statistics
Applied Mathematics
Use of Computer in Business
Tools for Digital Age
Culture, Languages, and Communication
Comparative Society and Cultures
Asia in the Modern World
Business English
Business Chinese
Preparation for Global Employment

Year 2: Getting In-depth Business Knowledge

You will learn more in-depth business management skills and knowledge, such as Finance and Investment, Marketing, Business Strategy, Psychology, and Human Resource Management.
Management
Innovation and Change Management
Organization Behavior
The Art of Leadership
Strategic Management
Service Management
Design Thinking for Innovation  Strategy
Economics and Finance
Business Finance
Analysis of Financial Reports
Principle of Economics
Managerial Economics
Principle of Investment
Business and Marketing
Solopreneurship
Marketing Strategy
Career Path for Business
Consumer Behavior
Hybrid Business Project
Career Path in Business

Year 3: Picking your Concentration and Levelling Up

You will choose which concentrations you want to add to your title, and become a specialist in 2 of the following: Digital Marketing; Innovation and Entrepreneurship; Hospitality Management; Digital Business; Chinese Business; Financial Technology (FinTech).
Digital Marketing
Introduction to Digital Marketing
Digital Consumer Behavior
Digital Marketing Tools
Digital Media Designing for Business
Customer Relationship Management in Digital Marketing
Digital Marketing Analytics and Strategy
Innovation and Entrepreneurship
Productivity Analysis and Management
Technology and Innovation management
Creativity, Design and Innovation management
Digital Innovation Start – ups
Product Planning and Development
Technology Business Incubator
Hospitality Management
Room Division Operations and Management
Food and Beverage Operations and Management
MICE Management
Event Design and Live Event Development
Venue Management
Event Project Management
Chinese Business
Economic Development and financial System in China
Chinese Business Law
Chinese Business Culture and Management
Distribution and Logistics in China
Marketing in China
Digital Business
Digital Business Design and Analysis
Big Data Management
Digital Commerce
IoT of Digital Business
Finance Technology (FinTech)
Financial Statement Analysis
Finance Technology
Financial and Digital Innovations
Cyber Security in Financial Services
Agile in Finance

Year 4: Business Management in ACTION (Internship)

Your last year will be the time apply all your knowledge and skills you learn in action. It is your internship semester that allow you to show your talent in real workplace.
1st Semester
Cooperative Education
  • Applying for Internship in business you upon your choice
  • A Chance to land the job you like
  • Use your skills in real business application
  • Learn how to deal with people in work
  • Get a chance to start your career
2nd Semester
Graduation

Remarks

  • Subject to factors such as staff availability, student enrollment, program resources, not all subjects will be offered. And, registration is subject to availability of quota.
  • Program structure and the subject details(e.g. subject description form, offering pattern, class timetable etc) are subject to review and change from time to time.
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