OUR PROGRAM
BACHELOR OF
BUSINESS
ADMINISTRATION (BBA)
The Bachelor of Business Administration (BBA) program at Sripatum University International College provides a comprehensive understanding of essential principles and core concepts in Business Management, both at domestic and international levels.
As an English-taught International Business degree in Bangkok, Thailand, the program prepares students for global careers through professional internship opportunities in multinational corporations, domestic companies, state enterprises and overseas organizations.
*The BBA program also offers flexibility, allowing students to choose between two specializations aligned with their careers interests.
Program Highlights
- Develop practical international business management skills in finance, accounting and management;
- Emphasize the development of international managerial skills from an intercultural perspective;
- Improve English communication skills for professional and global business environments;
- Choose two specializations to enhance expertise in key business management areas;
- Joint academic program with the National Institute of Development Administration (NIDA): Bachelor of Business Administration (BBA) at Sripatum University and the Master of Management in Integrated Tourism and Hospitality Management (International) from NIDA.
Details and Career Opportunities
BUSINESS ADMINISTRATION
Full name: Bachelor of Business Administration (BBA) – International Business Management Program
Our 3.5 years International in Business Management program provides students with a comprehensive understanding of core business concepts and entrepreneurial disciplines within a global business environment
These concentrations enable students to specialize in their preferred business field while equipping them with a strong foundation for success in any industry.
Students can choose two concentrations to specialize in key Business Management fields based on their interests and career goals:
- Digital Marketing
- Innovation and Entrepreneurship
- Hospitality Management
- Digital Business
- Financial Technology (FinTech)
*This concentration will be offered only if a minimum of 20 students are registered.
Our program is constantly updated to meet the evolving demands of the global business and digital economy. We are seeking passionate, open-minded, smart, and business-oriented students to join our community and engage in real experiential learning.
Our educational environment is encapsulated by our slogan, “Learn to be professional from the professionals,” providing students with opportunities to learn from seasoned experts and become professionals themselves.
Upon graduation, students will acquire the business management skills and industry knowledge necessary to pursue management and executive positions in local and international organizations, or to start their own business.
The combination of core business and specialization courses creates diverse career opportunities for our graduates.
Career opportunities after completing the bachelor of Business Administration (BBA) include:
- Entrepreneur and Start-up founder;
- Business Analyst;
- Project Manager;
- Financial Analyst, Investment Banker, or Stock Market Advisor;
- Marketing Manager;
- Business Researcher.
Curriculum Structure
Year 1: Learning General and Business Foundations
You will get familiar with the essential knowledge and tools you will use during your university life (Culture, Language, Maths, IT), and some introductory business-related concepts (Accounting, Finance Management).
Business Basics
Principle of Marketing
Principle of International Business
Principle of Management
Human Resource Management
Financial Accounting
Math and IT
Introduction to Statistics
Applied Mathematics
Use of Computer in Business
Tools for Digital Age
Culture, Languages, and Communication
Comparative Society and Cultures
Asia in the Modern World
Business English
Business Chinese
Preparation for Global Employment
Year 2: Getting In-depth Business Knowledge
You will learn more in-depth business management skills and knowledge, such as Finance and Investment, Marketing, Business Strategy, Psychology, and Human Resource Management.
Management
Innovation and Change Management
Organization Behavior
The Art of Leadership
Strategic Management
Service Management
Design Thinking for Innovation Strategy
Economics and Finance
Business Finance
Analysis of Financial Reports
Principle of Economics
Managerial Economics
Principle of Investment
Business and Marketing
Solopreneurship
Marketing Strategy
Career Path for Business
Consumer Behavior
Hybrid Business Project
Career Path in Business
Year 3: Picking your Concentration and Levelling Up
You will choose which concentrations you want to add to your title, and become a specialist in 2 of the following: Digital Marketing; Innovation and Entrepreneurship; Hospitality Management; Digital Business; Financial Technology (FinTech).
*This concentration will be offered only if a minimum of 20 students are registered.
Digital Marketing
Introduction to Digital Marketing
Digital Consumer Behavior
Digital Marketing Tools
Digital Media Designing for Business
Customer Relationship Management in Digital Marketing
Digital Marketing Analytics and Strategy
Innovation and Entrepreneurship
Productivity Analysis and Management
Technology and Innovation management
Creativity, Design and Innovation management
Digital Innovation Start – ups
Product Planning and Development
Technology Business Incubator
Hospitality Management
Room Division Operations and Management
Food and Beverage Operations and Management
MICE Management
Event Design and Live Event Development
Venue Management
Event Project Management
Digital Business
Digital Business Design and Analysis
Big Data Management
Digital Commerce
IoT of Digital Business
Finance Technology (FinTech)
Financial Statement Analysis
Finance Technology
Financial and Digital Innovations
Cyber Security in Financial Services
Agile in Finance
Year 4: Business Management in ACTION (Internship)
Your last year will be the time apply all your knowledge and skills you learn in action. It is your internship semester that allow you to show your talent in real workplace.
1st Semester
Cooperative Education
- Applying for Internship in business you upon your choice
- A Chance to land the job you like
- Use your skills in real business application
- Learn how to deal with people in work
- Get a chance to start your career
2nd Semester
Graduation
Remarks
The Bachelor of Business Administration (BBA) program is subject to factors as staff availability, students enrollment and program resources; therefore, not all subjects may be offered each academic year. Course registration is subject to quota availability.
The program structure and subject details (e.g. course descriptions, offering patterns and class timetables) may be reviewed and revised periodically in accordance with university academic policies.
