You will get familiar with the essential knowledge and tools you will use during your university life (Culture, Language, Maths, IT), and some introductory business-related concepts (Accounting, Finance Management).
Business Basics
Principle of Marketing
Principle of International Business
Principle of Management
Introduction to Human Resource Management
Financial Accounting
Math and IT
Introduction to Statistics
College Mathletics
Use of Computer in Business
Tools for Digital Age
Culture, Languages, and Communication
Comparative Society and Cultures
Asia in the Modern World
Business English
Business Chinese
Preparation for Global Employment
Year 2: Getting In-depth Business Knowledge
You will learn more in-depth business management skills and knowledge, such as Finance and Investment, Marketing, Business Strategy, Psychology, and Human Resource Management.
Management
Innovation and Change
Organization Behavior
The Art of Leadership
Strategic Management
Service Management
Design Thinking as a Strategy for Innovation
Economics and Finance
Business Finance
Understanding and Uses of Financial Reports
Introduction to Economics
Managerial Economics
Principle of Investment
Business and Marketing
Solopreneurship
Marketing Strategy
Career Path for Business
Consumer Behavior
Hybrid Business Project
Career Path in Business
Year 3: Picking your Concentration and Levelling Up
You will choose which concentrations you want to add to your title, and become a specialist in 2 of the following: Digital Marketing; Innovation and Entrepreneurship; Hospitality Management; Digital Business; Financial Technology (FinTech).
*This concentration will be offered only if a minimum of 20 students are registered.
Digital Marketing
Introduction to Digital Marketing
Digital Consumer Behavior
Digital Marketing Tools
Digital Media Designing for Business
Customer Relationship Management in Digital Marketing
Digital Marketing Analytics and Strategy
Innovation and Entrepreneurship
Productivity Analysis and Management
Technology and Innovation management
Creativity, Design and Innovation management
Digital Innovation Start – ups
Product Planning and Development
Technology Business Incubator
Hospitality Management
Room Division Operations and Management
Food and Beverage Operations and Management
MICE Management
Event Design and Live Event Development
Venue Management
Event Project Management
Finance Technology (FinTech)
Financial Statement Analysis
Finance Technology
Financial and Digital Innovations
Cyber Security in Financial Services
Agile in Finance
Digital Business
Digital Business Design and Analysis
Big Data Management
Digital Commerce
IoT of Digital Business
Year 4: Business Management in ACTION (Internship)
Your last year will be the time apply all your knowledge and skills you learn in action. It is your internship semester that allow you to show your talent in real workplace.
1st Semester
Cooperative Education
Applying for Internship in business you upon your choice
