You will get familiar with the essential knowledge and tools you will use during your university life (Culture, Language, Maths, IT), and some introductory business-related concepts (Accounting, Finance Management).
Business Basics
Principle of Marketing
Principle of International Business
Principle of Management
Introduction to Human Resource Management
Financial Accounting
Math and IT
Introduction to Statistics
College Mathletics
Use of Computer in Business
Tools for Digital Age
Culture, Languages, and Communication
Comparative Society and Cultures
Asia in the Modern World
Business English
Business Chinese
Preparation for Global Employment
Year 2: Getting In-depth Business Knowledge
You will learn more in-depth business management skills and knowledge, such as Finance and Investment, Marketing, Business Strategy, Psychology, and Human Resource Management.
Management
Innovation and Change
Organization Behavior
The Art of Leadership
Strategic Management
Service Management
Design Thinking as a Strategy for Innovation
Economics and Finance
Business Finance
Understanding and Uses of Financial Reports
Introduction to Economics
Managerial Economics
Principle of Investment
Business and Marketing
Solopreneurship
Marketing Strategy
Career Path for Business
Consumer Behavior
Hybrid Business Project
Career Path in Business
Year 3: Picking your Concentration and Levelling Up
You will choose which concentrations you want to add to your title, and become a specialist in 2 of the following: Digital Marketing; Innovation and Entrepreneurship; Hospitality Management; Finance; Applied Data Science; FinTech.
Marketing and Digital Marketing
Digital Marketing Tools
Digital Media Designing for Business
Social Media Marketing
Integrated Marketing Communication
Digital Consumers’ Behaviors and Journey
Brand Management
Entrepreneurship
Business Plan and Business model Canvas
Project Management
Supervision: Concept and Skills Building
Managerial Accounting and Cost Concept
Business Research
Business Negotiations
Hotel and MICE
New Hospitality Ventures and Technology
Room Division Operations and Management
MICE Management
Event Design and Live Event Development
Food and Beverage Operations and Management
Strategic Management and Planning for Hotel Business
Global Trade
Global Competitive Strategy
International Trade Law
Export – Import Management
International Marketing
International Financial Management
International Economics
Tourism
Tourism Principles
Tourism Geography
Sustainable Tourism and Ecotourism
Recreation and Attraction Management
Tourism Product Development and Marketing
Creative Tourism
Finance
Financial Statement Analysis
Securities Analysis
Financial Market and Intitutions
Personal Financial Planning
Disruptive Finance
Financial Management
Applied Data Science for Business
Big Data Analytics and Artificial Intelligence
Data Visualization
Fundamental for Python Programming
Competing in a Data Driven Business
Capstone Project in Data Science
Business Intelligence System for Data Analytics
FinTech
Financial and Digital Innovations
Tokenomics
Python for Finance
Agile in Finance
Cyber Security in Financial Services
Selected Topic for Financial Technology
Year 4: Business Management in ACTION (Internship)
Your last year will be the time apply all your knowledge and skills you learn in action. It is your internship semester that allow you to show your talent in real workplace.
1st Semester
Cooperative Education
Applying for Internship in business you upon your choice
